Project: SIVIGLIA – SPW Pitti Immagine 105, Firenze

Creative Direction: ADA STUDIOS, Cesare Bianchetti
Boot Design & Concept: ADA STUDIOS, Cesare Bianchetti
Invitation Design: Due Studio
Production: ADA STUDIOS, Diego Del Rio

Description: In conjunction with Pitti Uomo 105, our team spearheaded the creative direction, concept development, and production for the SIVIGLIA fashion brand’s exhibition stand. A pivotal aspect of our approach was the meticulous incorporation of the brand’s iconic red label throughout the creative process. The resulting exhibition stand stood as a cohesive and visually impactful representation of SIVIGLIA’s brand identity. To enhance audience engagement, we introduced a bespoke bitter, “Bitter Bold,” and collaborated with Patatas Nana to offer an exclusive aperitivo experience at the stand. In addition to the physical presentation, our team crafted a compelling video invitation, further extending the brand’s narrative and capturing the essence of the event. This project exemplified our commitment to precision and innovation, creating a seamless and memorable brand presence at Pitti Uomo 105.